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香港中文 Success Case
TVP Voucher Funding Success Case: Digitalization of Local Bars in Hong Kong
●Challenge:
A local bar in Hong Kong faced challenges with its business model, which relied heavily on manual operations. Orders and reservations are primarily received via email or phone and processed manually throughout the workflow. This led to problems when employees took time off or resigned, leading to errors and omissions in order processing. Additionally, a lack of customer service support outside of office hours resulted in missed business opportunities.
●Solution:
To facilitate digital transformation, the pub implemented the following solutions
– Online booking system: A user-friendly online booking system has been developed to allow customers to make reservations directly through the bar’s website or mobile app. The system provides instant availability updates and automatically sends confirmation emails, streamlining the booking process while minimizing errors.
– Integrated POS system: Implemented a point-of-sale (POS) system that seamlessly integrates with the online booking system. This enables efficient order processing, inventory management and automated invoicing. The system also supports multiple payment methods to provide convenience to customers.
– Customer relationship management (CRM) system: The bar uses a CRM system to centralize customer data, including preferences, contact information and transaction history. By leveraging insights from customer profiles, personalized marketing campaigns, targeted promotions and improved customer service can be achieved.
●Result:
The company received approximately HK$200,000 in government funding to successfully develop and launch their own system, improving the efficiency of their business operations. Currently, they are planning to further upgrade the system to improve the membership system and provide customers with personalized profiles and exclusive offers. Through continuous improvement, significant improvements in efficiency, customer satisfaction and revenue are expected.
EMF Funding Success Cases: Expanding Local consumer electronics brands to Southeast Asia
● Challenges:
After six years of operation, a local Hong Kong consumer electronics brand aims to break away from dependence on local retailers in Hong Kong and hopes to enter the Southeast Asian market.
● Solution:
In order to enter the Southeast Asian market, they planned a comprehensive marketing strategy. This includes developing a standalone website with SEO optimization to increase online visibility. Implement targeted advertising campaigns to reach your target audience in the region.
● Result:
The brand successfully received a government grant of HK$50,000 to support its Southeast Asian expansion. The grant covers all aspects of online promotion and advertising and accounts for 50% of project costs.
BUD Funding Success Case: Expanding Local Tech Start-up UAE Market
As of the end of February 2023, approximately 5,700 BUD applications have been approved in Hong Kong, with a total funding amount of approximately HK$3.4 billion. These approved applications have helped approximately 4,100 businesses.
Success Case:
There is a technology start-up company in Hong Kong that specializes in developing and manufacturing machines for recycling resources. They plan to expand their business to the UAE market.
● Challenges:
As newcomers to the UAE market, their main challenge is investing time and money to understand local market trends and establish a strong presence before entering. However, they face several obstacles, such as the high cost of hiring a full marketing team and the difficulty of managing quality control since the management team is located in Hong Kong.
● Solution:
To address these challenges, the startup leveraged BUD funding to provide them with the resources to obtain marketing research services at a more affordable cost. In addition, they made the strategic decision to hire a dedicated employee from Hong Kong to lead the establishment of a new company in UAE.
● Result:
Financial support helps startups build a professional marketing and sales team, leading to clear business expansion opportunities. They successfully established cooperation with trading companies to promote export trade. By leveraging the combined expertise of its talented team and state-of-the-art recycling equipment, they are achieving their business goals.